Welcome to the land of sparkle

Get ready to dazzle the competition with your one-of-a-kind Shine by Serena creation. Each dress tells a story of glamour and individuality, handcrafted to perfection. Your journey to the stage starts here. Shine on!

My name is Serena Howard, I have been a competitive figure skater since I was 6 years old. I now compete at the Senior Level and have begun rhinestoning my own competition dresses. Once I became confident in my skills I branched out and started providing my services to other figure skaters.

Welcome to my world of rhinestones and creativity! I would be honored to create your next piece for you to shine in.

Welcome to the Sparkling World of Shine By Serena!